B2B Marketing Blog

Introducing: Fast CMO Magazine Issue #3

If you've been following our blog, you know we're excited to bring back print. 

Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside. 

In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience, persona development, and brand strategy.

Here's what you'll read about. 

Keep reading Introducing: Fast CMO Magazine Issue #3

Topics: marketing management

Introducing Fast CMO Magazine Issue #2

There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can. That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve.

Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. How do they get value? It’s indispensable to read how marketing leaders across different B2B categories are successfully driving growth.

Today’s marketing leaders are chasing big goals. They are managing growth engines, scaling proven marketing strategies, launching new programs, leading transformation, and managing up, down and sideways--they're also getting teams inspired and running smoothly.

That's a lot!

Keep reading Introducing Fast CMO Magazine Issue #2

Topics: marketing management

Four Steps to Transform Curiosity into B2B Marketing Results

It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

They ask themselves, "We get three times as many leads from the XYZ eBook, but are those leads converting to Marketing Qualified Leads (MQLs)?”

If your employee has a question like this, how do they get the answer?

For many organizations getting an answer means filing a Jira ticket and a Salesforce Administrator may respond in two days. By then, that employee has moved on and they no longer care. Or worse, they never make the request.

In this latter scenario, the friction of making the request and waiting for the answer overrides their innate curiosity. The busier the team member, the less likely they are to scratch that itch.

If you’re a member of the leadership team at a B2B SaaS organization, you should be asking yourself:

Can our employees satisfy their curiosities in the time it takes to finish a cup of coffee?

If the answer is no, you’ll want to keep reading.

Keep reading Four Steps to Transform Curiosity into B2B Marketing Results

Topics: marketing performance management, marketing management

We Launched Fast CMO Magazine, Here's What's Inside

In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing.

It’s often difficult to meet and gain someone’s perspective on a topic we care about. It’s also difficult to have that perspective communicated clearly and concisely. We live in a fast pace world and content that’s on-demand allows us to consume educational content at our leisure.

That’s why we published Fast CMO magazine. It’s a collection of focused interviews with marketing executives on topics related to running marketing. It’s also a way for us to meet successful marketers.

Keep reading We Launched Fast CMO Magazine, Here's What's Inside

Topics: Fast CMO, marketing management

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